The Ivy Academy
Tagline: Elite Online College Preparation
Role: Founder, Content Strategist
Applicable skills: Content strategy, content design, copy writing, video editing
In 2020, with the shift to online work, I was confronted with the challenge of how best to transition the same high level essay writing instruction I usually provided for my in-person students applying to college to the online sphere. Further, in the light of ongoing conversations about educational access and equity, I wanted to take my work a step further and create resources for the less-resourced students I did not normally have the chance to reach in my day to day work.
The results of these considerations was The Ivy Academy, a video-based platform offering elite online writing preparation for high schoolers applying to the college of their choice.
Brand copy emphasized a confident, empathetic tone reflecting an elite level of instruction.
Clear, concise user journey reflected the fundamental stages of college-essay writing, from Brainstorming to Final Revisions.
Original video content that used emotive narrative to convey applicable skills.
Let’s teach storytelling by telling a story!