The Ivy Academy
Elite Online College Preparation
Role: Founder, Content Strategist
The Ivy Academy offers elite online writing preparation for high schoolers applying to the college of their choice.
Our central offering, The Personal Statement course, is a video-based platform that guides users from the first steps of brainstorming a topic all the way to completing a revised draft of the Common Application essay accepted by most colleges.
Impact
One Page at a Time
Clear and concise user journey reflected the fundamental stages of college-essay writing, from Brainstorming to Final Revisions.
The Ivy Style
Design choices opted for a richly colored palette reminiscent of classic collegiate campuses, while brand tone emphasized a confident, empathetic style reflecting an elite level of instruction.
Write, Camera, Action!
I wrote, shot, and edited original video content that used emotive narrative to convey applicable skills.
Let’s teach storytelling by telling a story!
Copyright 2025 Eskor David Johnson. All rights reserved.